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Clean Air Gardening might never have come into existence if Lars Hundley, the president, hadnt been too cheap and environmentally conscious to buy a gasoline powered lawnmower to take care of the yard at a house he was renting back in 1997. There wasnt a chance that he was going to spend hundreds of his own hard earned dollars to purchase some noisy, stinky, gasoline-powered contraption just for the benefit of his landlord. No way! Instead, he poked around the back of a local big box home improvement store and found an old fashioned push reel mower, hidden way down on the bottom shelf where no one could see it. Wow! he thought to himself. I didnt even know they still made these things! I wonder if it works? He dragged it out from the bottom shelf, paid at the register and took it home. Once Lars got the mower home, put it together and started pushing, he was in for a pleasant surprise. It worked, and it worked well. It wasnt noticeably harder to push than some heavy, stinking 80 pound gas mower. And it did at least as good a job cutting the grass, if not better. That was the moment when the wheels started turning. Why doesnt anyone else know about these terrific reel mowers? he asked himself. Not long after that, Lars was fired from his dotcom PR job. (Quite possibly because his enthusiasm for his job didnt come anywhere close to matching his enthusiasm for his mower.) This led to the next entrepreneurial question: Would other people buy these cool reel mowers on the Internet? Lars made a few phone calls and learned that pure good fortune was on his side. It turned out that there was a guy about 45 minutes away who was importing a mower from Germany that was the top of the line of reel mowers. As further good luck would have it, this guy was willing to take a chance on Lars, even though Lars had a background in journalism and had never run a business before. He sold Lars an entire car full of reel mowers at wholesale. Lars drove back home with very little money, but a whole trunk, back seat and passenger seat filled with mowers. (How many Brill reel mowers can you fit in a 1991 Volvo? Fifteen, if you pack carefully!) Lars got home, unloaded the mowers, and got to work building a web site. Even though it was late summer of 1998 and past the end of the lawnmower season, and even though Lars wasnt even able to accept credit cards yet and had to ship the mowers COD, people bought them.

 

Address: 2266 Monitor Street, Dallas, TX 75207
Telephone: 214-819-9500
Website: http://cleanairgardening.com/